Toyota Land Cruiser market up 29% in 2020

By | January 7, 2021

The FJ40 was the top model variant sold in 2020, but the FJ62 and FZJ80 are the markets to watch in 2021

2020 was another great year for the classic and collector Land Cruiser market, with dollar sales up 29% from 2019 – even with the same number of listings in both years. 

Land Cruiser Market Stats20202019Change
Dollar Volume$10.6m$8.2m+29%
Listings428429
Listings Sold320284+12%
Sell Through75%66%+14%
Top Sale$173,600$89,600+94%
Average Sale$32,994$28,840+14%
Source: CLASSIC.COM Market Data for Toyota Land Cruiser

As with previous years, the FJ40 continues to be the top variant sold, but both the FJ62 and FJ60 saw over 100% increase in total dollar sales year-over-year – with the FJ62 almost tripling in market size, and coming close to doubling its average sale. The 80 series generation is also starting to grow, with the FZJ80 variant showing up in meaningful numbers and an impressive 516% growth rate.  

Top 5 Model VariantsDollar Volume
2020
Dollar Volume
2019
ChangeAverage Sale Price
2020
Average Sale Price
2019
Change
Land Cruiser FJ40$3.8m$4.2m-10%$35,247$29,670+19%
Land Cruiser FJ62$1.4m$356,462+293%$36,111$20,968+72%
Land Cruiser FJ60$1.2m$491,269+144%$28,228$23,394+21%
Land Cruiser FJ45$1.2m$1.3m-8%$52,470$44,995+17%
Land Cruiser FZJ80$876,327$142,350+516%$23,061$15,817+46%

Undoubtedly, the 40 Series generation continued to reign supreme, with its multiple variants (FJ40, FJ43, FJ45, etc.) adding up to over 54% of the classic and collector Land Cruiser market. Interestingly, 70 series vehicles, never originally imported into North America, grew to $514,200 in sales during 2020 and the 100 series saw almost 1000% growth. 

Source: CLASSIC.COM Market Data for Toyota Land Cruiser
Top 5 GenerationsDollar Volume
2020
Dollar Volume
2019
ChangeAverage Sale Price
2020
Average Sale Price
2019
Change
Land Cruiser
40 Series
$5.8m$6.3m-8%$38,496$30,814+25%
Land Cruiser
60 Series
$2.6m$923,031+182%$31,960$22,513+42%
Land Cruiser
80 Series
$803,977$220,350+265%$25,935$18,363+41%
Land Cruiser
70 Series
$514,200$358,120+44%$23,373$22,383+4%
Land Cruiser
100 Series
$440,119$42,150+994%$19,136$21,075-9%

Although the average sale for all variants came in at $32,994, 40-series restomods took the top 5 sales this year, all selling in the six figure range. The highest sale, at $173,600, was for a 1981 FJ43 Land Cruiser restored and modified by The FJ Company. 

Image: 1981Toyota FJ43 Land Cruiser,
Sold for $173,600 at RM Sotheby’s Elkhart Collection (October 2020)
Top 5 SalesTypeSale Price
1981 Toyota FJ43 Land CruiserRestomod$173,600
1974 Toyota Land Cruiser FJ40Restomod$135,000
1973 Toyota Land Cruiser FJ40 6.0l 5-SpeedRestomod$127,000
1973 Toyota FJ40 Land CruiserRestomod$109,000
1964 Toyota Land Cruiser FJ45 PickupRestomod$105,000

Get real-time updates on new listings and sale prices by following the market for the Toyota Land Cruiser here

About this data

The data on CLASSIC.COM is compiled from publicly available listings from the leading online and off-line auction sales around the world. Market statistics include sales reported in US Dollars only. For a complete list of data sources, learn more at classic.com/about

About CLASSIC.COM
CLASSIC.COM is the search engine and analytics platform for the classic car industry. We empower classic car buyers, sellers, and enthusiasts with insights based on deep data – including market values, price comparisons, auction alerts and more. View market statistics for the classic car industry at classic.com/stats and follow your favorite market at classic.com/markets.

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